The guiding principle of our responsible gaming strategy, Changing for the Bettor, is to be the most trusted and enjoyable betting operator in the world. This strategy is based around 7 pillars;

1) Understanding the problem and best solutions – we have announced a five year, multi-million dollar project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.

2) Educating our key stakeholders – including the national rollout of youth education programmes with gambling charities as well as state-school awareness campaigns.

3) Promoting responsible attitudes – leading the industry in agreeing responsible marketing campaigns

4) Empowering customers –using algorithms and gambling controls to prevent gambling harm.

5) Funding treatment for those in need – increasing our donation to research, education and treatment on problem gaming tenfold, from 0.1% to 1% of gross gaming revenue (GGR).

6) Championing responsible product design – developing more responsible product design principles.

7) Drive cultural change within our business – ensuring that a responsible gaming approach underpins all aspects of our business.

This page was last reviewed and updated: October 2020